The Malaysia International Halal Showcase (MIHAS) is the world’s largest halal trade fair, attracting businesses from across the globe. As Africa’s business landscape continues to evolve, MIHAS presents a unique opportunity for African entrepreneurs to expand their reach, tap into international markets, and secure profitable partnerships.
What is MIHAS?
MIHAS is an annual trade fair held in Malaysia, dedicated to the halal industry, covering sectors such as food and beverage, pharmaceuticals, cosmetics, finance, and logistics. It serves as a hub for networking, business matchmaking, and knowledge exchange, bringing together industry leaders, investors, and policymakers.
Why MIHAS Matters for African SMEs
Access to Global Markets – MIHAS connects African businesses with buyers and suppliers from over 80 countries, providing a platform to showcase products and services on an international scale.
Investment and Trade Partnerships – With its strong governmental and corporate presence, MIHAS creates opportunities for securing investment, distribution deals, and joint ventures.
Halal Certification and Compliance – As the global demand for halal-certified products rises, MIHAS offers African businesses insights into certification processes, regulatory compliance, and industry trends.
Knowledge Sharing and Innovation – Attendees gain access to expert-led forums and seminars that provide insights into the latest advancements and market opportunities in the halal sector.
How to Participate in MIHAS
Cura Consults signed a bilateral agreement with the Malaysia government as the leader of the African delegation to MIHAS. African businesses can participate in MIHAS by joining our trade delegation to MIHAS 2025. Through strategic collaborations, African entrepreneurs can leverage MIHAS to gain visibility, source products, secure funding, and penetrate new markets.
Conclusion
MIHAS is more than just a trade fair; it is a gateway to global success. For African SMEs looking to scale their businesses and establish an international presence, participating in MIHAS can be a transformative experience. Now is the time to seize the opportunity and take your business to the next level.